Today, we unveiled the unification of our products and services under a single brand. Our solutions will be unified under the Headspace brand portfolio, including the Ginger app, now rebranded as Headspace Care.

Since its inception over a decade ago, Headspace has proven its ability to reduce the stigma associated with mental health and to drive engagement through its approachable brand. The Headspace app has been downloaded by over 100 million people globally, with a 60+ NPS and partnerships with iconic brands like Starbucks, Sesame Workshop, Netflix, Nike and Star Wars. 73% of the company’s enterprise clients cite the Headspace brand as a key driver of employee adoption. 

"In mental healthcare, strong brand engagement is the first step to generating better outcomes and reducing costs," said Christine Evans, president, Headspace. "Expanding the Headspace brand across our full portfolio of content, programs, and services is a powerful catalyst to reduce stigma and guide our members towards a lifelong journey of better mental health."

‍

This brand refresh comes at a pivotal moment as Headspace evolves and strengthens its product offerings to support the growing mental health and wellbeing needs of people around the world. This includes:

• A streamlined care experience - Beginning today, Ginger members can update their Ginger app (available on iOS and Android) to get access to the newly branded Headspace Care app, a reimagined experience for coaching, therapy, and psychiatry support.
• New therapeutic content - This fall, Headspace will roll out new guided programs to help members improve their sleep and physiological stress. These programs, which are grounded in cognitive behavioral therapy (CBT), acceptance and commitment therapy (ACT), and mindfulness-based stress reduction (MBSR) techniques, build upon Headspace's library of evidence-based mindfulness and meditation content.
• A single app experience - In January 2024, Headspace enterprise clients and their employees can have access to a single destination for end-to-end mental health support, including mindfulness resources, 1:1 coaching, therapy and psychiatry, as well as work-life services. This experience will also be available to members that have access to Headspace through select health plans and navigation partners, including Accolade, Virgin Pulse and Quantum Health.

“So much of our mental healthcare system is siloed and episodic, leaving those seeking help with the added challenge of figuring out the type of care they need, what providers are available, let alone  where they can turn for everyday support,” said Leslie Witt, chief product and design officer, Headspace. “Our goal is to alleviate that burden by creating a seamless, highly personalized spectrum of care – with care concierge services available 24/7 – so people can access in-the-moment mental health care that’s tailored to them no matter where they are on their journey, or how acute their needs.”

Our full suite of enterprise offerings, inclusive of coaching, therapy, psychiatry, work-life services and mindfulness, see engagement rates five to 10 times higher than traditional EAP programs. Learn more about our solutions for organizations of all sizes here.

‍